FreeBSD doesn't offer an easy way to turn off ICMP ping because doing so is pretty much a bad thing. It's not quite as bad as filtering all ICMP entirely (quick way to identify stupid, clueless dolts) but still a bad thing.
You usually need an ipfw rule to implement this sort of badness. FreeNAS doesn't include ipfw, which in my mind is a little unfortunate, but it keeps performance higher.